How to Achieve Viral Growth in Your B2B Business

Everyone dreams of their business going viral. However, viral growth isn't just a stroke of luck; it's a science based on the viral coefficient formula. 

Hi, I'm Wendell Scott, and I specialize in helping B2B entrepreneurs scale their businesses by implementing repeatable systems. 

Today, I'll demystify the concept of the viral coefficient and guide you through strategies to achieve exponential growth.

Going viral means creating a ripple effect where your existing clients bring in new ones, setting off an exponential growth curve. Imagine the impact if each client bringing another client into the fold. 

The foundation of such growth lies in offering exceptional value that clients can't help but share.

One: Net Promoter Scores (NPS)

Firstly, let's focus on improving your Net Promoter Score (NPS). This metric is crucial as it reflects the likelihood of your clients recommending your service to others. An outstanding NPS is a testament to your product's ability to deliver remarkable results, making viral growth achievable. If you haven't already, check out my video on leveraging customer referrals for a comprehensive framework for enhancing your NPS.

Two: Referrals

Next, incentivize referrals to encourage your clients to bring in new business. This can be through discounts, exclusive content, or special access for those who refer others. Many businesses overlook asking for referrals, but remember, "a closed mouth doesn't get fed." Be bold when requesting referrals directly from your satisfied clients.

Sidebar: Did you get our FREE Winning Sales Script Builder? It's another great example of

how to build a tactical lead magnet.

Three: Automation 

Lastly, automation plays a pivotal role in scaling your referral process. You can automate customer success touchpoints like leveraging a CRM for sales and marketing. Incorporate automated sequences in your customer success strategy to prompt clients to make referrals at opportune moments, like after achieving quick wins with your product. Properly timed automation ensures consistent engagement and referral requests, making the process seamless and efficient.

The Debrief…

Viral growth for your B2B business hinges on exceptional product value, strategic incentivization of referrals, and the smart use of automation to maintain engagement. By focusing on these areas, you can set the stage for exponential growth and achieve the virality every entrepreneur dreams of.

Ready to catapult your business into viral growth? Start by enhancing your offer and ensuring your clients have every reason to spread the word. And if you're looking for more insights on building a solid sales strategy and crafting irresistible offers, remember to check out my free course on sales mastery.

Whenever you're ready, there are a couple of ways I can help:

1. I give away a 100% FREE Sales Course to help you train your team.

2. Get my FREE Winning Sales Script Builder™ for a better sales process in only 15 minutes.

3. Apply now to help build your own Customer Acquisition Engine™.