Get The Help You Need to Scale

I help companies create and execute profitable growth strategies designed to reach their goals.

About Wendell...

I've been an entrepreneur since 2004, but in 2017 I set out on an ambitious venture, to turn my home care consultancy into a software solution, CarePro. My journey, like many early-stage SaaS entrepreneurs, was riddled with classic pitfalls. I over-engineered the platform, didn't focus on pre-sales, and missed crucial feedback that was essential for creating a thriving software business.

It was during this period of trial and error that I connected with Dan Martell, a YouTuber who at the time had a small following (which has since grown large). Dan's insights were a revelation, and I soon found myself enrolled in his SaaS coaching program.

As an ADHD entrepreneur, my focus became laser-sharp, as I was driven to master the complexities of scaling a software company. My dedication was soon put to the test when Dan announced a he had an open position for a sales rep. On a whim, I applied, and after a series of conversations, I was on board as Dan's first full-time sales rep.

At the time, SaaS Academy was experiencing a sales dip, having not closed a deal in a couple of months. Yet, something clicked when I joined the team. Perhaps it was my work ethic or my unwavering belief in Dan's approach, but with minimal formal sales training, I began clinching deals in my very first month.

Within my second month, I had replaced Dan on sales calls, becoming the face of SaaS Academy sales for many of our early clients. Over the next three and a half years, I immersed myself in the world of sales and marketing interacting with some of the most brilliant minds in the software industry.

My journey led me to extraordinary milestones: personally generating over $11 million in sales, ascending to Head of Sales at SaaS Academy, and mentoring 80+ software teams. In 2022 my track record caught the attention of a private equity firm, recognizing my talent as an implementer of systems to scale operations, sales and lead-generation.


Today, I'm eager to share my passion and expertise in scaling B2B businesses with you. If you're looking to boost your sales velocity and propel your business forward, I invite you to join me for a complimentary marketing strategy call, where I will learn about your business and help you unlock the full potential of your venture.

Ready to Scale Your Leads & Sales?

We’re on a mission to to help 1 Million B2B Companies Grow.